Jordan Robin

photo by Christian Brylle

Jordan Robin is the founder and Creative Director of the boutique Fragrance and Lifestyle brand TOTC. For over a decade, Jordan’s work as an Art Director and Producer has taken her on a 360 degree creative journey - from publishing to fine art, fashion, media, music, nightlife and entertainment. Over the years, she’s collaborated with galleries like Gagosian, media platforms like MTV, and fashion brands like Kate Spade and Louis Vuitton among others. Jordan’s career has always been actively engaged with creative culture: from early days at Visionaire, to her long term collaboration with artist Richard Phillips as his Studio Director, to reimagining Calvin Klein under Raf Simons. She currently runs a bicoastal consultancy where she helps lifestyle brands across categories develop their DNA, design their product, and build their world.

TOTC was born from Jordan’s desire to share her sensory approach to personal style and minimal sensibility with others. Fragrance has always been at the core of her moda operandi, incorporating a spiritual and energetic tone to enliven everyday essentials. With TOTC she strives to show customers how special items can replace the need for more items. And how fragrance can make the simplest moments magnetic.

Jordan currently lives and works in Los Angeles, CA.